Designed an AI-driven platform to help sales teams prioritize leads through data-driven insights and increase B2B conversion
A leading German brewery with a large sales force relied heavily on intuition and fragmented data to prioritize customer visits—limiting scalability and consistency in a changing market.
As part of a focused digital initiative, I drove UX across key sales workflows of an AI-powered platform that translated complex data models into simple, actionable insights. Working closely with sales teams and leadership, I helped shift decision-making toward a more data-driven approach by designing workflows aligned with real-world sales behavior to enable fast adoption.
Enabling data-driven sales at scale
The platform doubled conversion rates of sales visits by focusing teams on high-potential opportunities and standardizing successful approaches across regions. It also contributed to establishing a scalable, data-driven sales model—laying the foundation for more consistent and effective decision-making across the organization.
